BBQ Beef Brisket

Beef brisket is one of the hardest meats to cook correctly. In Texas, this dish is a benchmark for how good a cook or restaurant is, and everyone has an opinion about how to do it right. Good food takes time, and this recipe will help you through the pitfalls of cooking a brisket. Don't ever steam your beef; it dries the meat and makes it tough. Applying a dry rub is important with large cuts of meat. Our BBQ Beef Coffee Cure is a select mixture of seasonings paired with an earthy dark-roasted ground coffee that complements the brisket. The salt and sugars in the rub will cure the outer portion of the brisket, leaving a hearty flavor and the smoke, charred crust called "bark."